![]() Last year, Victoria’s Secret bought online rival Adore Me for US$400 million in cash but the Reynoldsburg, Ohio-based company still delivered another quarter of sales drops for the period ended July 29. While the brand is still the largest lingerie label by sales in the US, its market share has eroded to 18.7 per cent last year from 31.2 per cent in 2017, hurt by smaller rivals like American Eagle’s Aerie and other online startups that were inclusive from the get-go and offered more comfort, according to market researcher Euromonitor International. Mannequins are shown at the Victoria's Secret store in New York. The Victoria’s Secret World Tour, to be aired globally on Amazon Prime Video on September 26, marks the company’s biggest marketing investment in the past five years and its latest efforts to reverse its supercharged sexy image that left it irrelevant to many women, leading to several years of sales declines. The event also showcased the creators’ looks on headless mannequins of all body types. Top models like Winnie Harlow, who has vitiligo, a skin condition, showed up in some of the designs. It celebrated all different body shapes - girth and all. Now, after a four-year hiatus, the lingerie brand this week returned with a show that is a complete overhaul and was part fashion event and part preview of a documentary-style film featuring 20 global creatives. Photo / APįor more than 20 years, Victoria’s Secret had bolstered its image built on a man’s vision of sexiness with one big annual event: its fashion catwalk extravaganza, with supermodels like Naomi Campbell sashaying down the runway in Swarovski-crystal-covered wings, thongs and million-dollar fantasy bras. Those efforts include highlighting fuller-figure women in ads and store mannequins. The lingerie brand has launched its biggest marketing investment in the past five years. 26.Mannequins at the Victoria's Secret store in New York. Described as a part-documentary, part-runway spectacular, "The Victoria's Secret World Tour" is set to stream via Amazon Prime on Sept. The pair made their runway debut together at Miu Miu's spring 2021 show during Paris Fashion Week.Īside from the duo, the Victoria's Secret fashion show welcomed a slew of celebrity guests including Julia Fox, Naomi Campbell, Gigi Hadid, Priyanka Chopra, and more. Iris similarly started modeling as a teenager, quickly becoming a fashion "it" girl after appearing in Marc Jacobs, Versace, and Stella McCartney ads. Lila kickstarted her modeling career at just 14 years old, and eventually made waves at the Fendace show in 2021 when she normalized type 1 diabetes on the runway. They were also photographed wearing the same short cowboy boots with their respective looks, which they later swapped for black pumps at the show. ![]() Coordinating in sheer minidresses with crystal embellishments, Lila donned gold wings and gems, while Iris rocked silver stones and black wings. The models wore matching outfits for the lingerie brand's show, which will appear in "The Victoria's Secret World Tour" feature film in late September. The childhood best friends and godsisters are famously nepo babies - 20-year-old Lila is supermodel Kate Moss's only child, while 22-year-old Iris's parents are actors Jude Law and Sadie Frost. 6, which returned for the first time in four years. The stylish duo kicked off the finale of the Victoria's Secret 2023 fashion show on Sept. Lila Moss and Iris Law are rising in the fashion industry, one runway at a time. ![]()
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